[dleslie]

What's the goal of this campaign? To raise awareness about Firefox's products and increase users?

If so, who is the target demographic? The art and style look like they belong on Nickelodian.

It's giving me a "Hello, fellow kids" vibe.

[joveian]

It reminds me of GOG's fckdrm.com site, that it looks like has been down for about a month but used to look like this:

https://web.archive.org/web/20200817145700/https://fckdrm.co...

I guess it wouldn't be down if it was wildly successful. Also, to their credit GOG was promoting DRM-free in general and it wasn't just an ad for GOG but linked to other DRM-free stores, including direct competitors. I see there are a few other links on Mozilla's page if you follow a link but mostly it looks like an ad for Firefox.

[dleslie]

I'm a big fan of GoG and Bandcamp.

Weirdly, Steam doesn't get enough credit for being DRM-free for many of its games; games that don't ship their own DRM or use Steam CEG are effectively as DRM-free as GoG games are. You can't transfer them out of your account, but you could zip up the folder they reside in and copy it to another machine without problems.

[joveian]

The Steam executable itself is a DRM system, as far as I am aware there is no way to download via the website as there is with GOG (or Humble's DRM free options or other DRM-free sites), so personally I don't consider Steam ever DRM-free.

[dleslie]

GoG doesn't let you download without a username and password tied to a license. Neither does Humble.

The App is just a cdn api wrapper.

[theandrewbailey]

Nit pick: Nickelodeon, not "Nickelodian".