[ekianjo]

> Learn how to pick subreddits.

No, that much is very true. Top content is definitely driven by paid content creators, unless you are talking about massively small subreddits without traffic.

[Avamander]

It can be true in massive subreddits, it isn't true in smaller ones. Smaller subs can and do have traffic.

Learn how to pick subreddits. It's the same with every social media.