[ekanes]

Yeah, it's an interesting space, trying to help companies and people have less friction.

We were solving a very real and emotional problem, received a lot of press coverage. TIME magazine named us one of their "Top 10 of everything" in 2011, for example. http://content.time.com/time/specials/packages/article/0,288... (look at that old iOS interface :)

Each time we were covered, we got more downloads, and were able to raise some more money. I don't think the money was misplaced. It was a good bet, sometimes they just don't work out.