[PietdeVries]

In the Netherlands there are two levels of sales tax (BTW); the high one for "luxury" goods - 21%, and a low (9%) one for necessary stuff. A lot of goods are necessary, and there is no need for the country to profit from (after all, the sales tax goes to the government, not to the shop owner).

You can also use sales tax to nudge people into buying more healthy food. The fact that hamburgers and chips are cheaper than a salad and fruit is something you can correct somewhat by moving junk food to the higher sales tax.

And I personally also think that the judges might have taken into account that this seems like yet another multinational that wants a tax cut over the heads of the normal companies. The news that Mr President pays nickles and dimes as income tax where John Doe pays tenfold nicely paints the picture...