[writimov]

The selling point: If you want to live in a big city for its job and cultural opportunities but can't afford it, then this option is 10X cheaper.

That makes this option very attractive. Especially if you choose a town franchise that fits who you are. You could join the Tech Town if you are into technology. Or Scientist town if you want to do University research. Or the Middle Ages town if you want to ride a horse and a visit a Blacksmith.

And if you change your mind on who you are in a few year, and one of the other 20 towns near a big city look attractive, you could move there. Say you want to party in Mini-Vegas town for your early 20s but then move to University town in your early 30s to get educated. That could be possible.