[ElaineEllis]

Hey Daniel, thank you for your honest response! I work at Trada. One of the biggest changes we made at the end of 2010 with the platform is ensuring that Optimizers were incented to have a CPA focus. We introduced a mechanism our CEO refers to as crowd mechanics that changed how we rewarded Optimizers. (Read more here: http://www.enterpriseirregulars.com/29899/crowd-mechanics/) It changed the financial rewards to be significantly more CPA focused and the results have been seen immediately by both Advertisers and Optimizers.

It is true with many paid search campaigns that you'll see the CPA spike until you have refined what is working (whether in Trada or not). This is fairly typical but the advantage of Trada is having the paid search experts to help you quickly refine the campaign and help you build out your long-term keywords.

I'm sorry that we weren't a fit for you at that point. If you'd be open, I'd love to give you a tour of the new marketplace and also have support listen in so we can better figure out what didn't work for your campaign.

Let me know if you'd be up for it. Thanks, Elaine (elaine at trada.com).