[imechura]

You have not really given much information about what steps you have attempted to gain traction. From the outside looking in I would try to polarize the audience around hot topics like gun control and abortion.

[ztay]

Polarizing would be a good tactic. Not sure I want to go there though. I've still got some idealism ;)

Steps to gain traction were focused on making the product viral (send to friends, embed vote on site/facebook, etc).

Also partnerships with other organizations, for example, democracyinaction.org had an email your reps widget (powered by govit).