[scarface74]

How much more “partnering” can you have than Netflix being one of the first streaming apps on the iPad and the third Gen AppleTV - which didn’t have an App Store.

There isn’t quite the integration between Netflix and the TV app as there is with other providers only because Netflix didn’t want it. But if you search for a movie in the TV app and the movie is available from both Apple and Netflix, they will show you it’s available in Netflix instead of trying to get you to buy it.

Apple sells hardware. You can’t sell streaming hardware that doesn’t work well with Netflix.

I doubt Apple sees AppleTV+ by itself as a profit generator any more than Amazon sees Amazon Prime as a revenue provider. It just makes the bundle more attractive which gets more people into the ecosystem.

Apple and Amazon have all types of bundle deals/discounts if you buy other streaming services within their apps.