[mathnmusic]

One of the best features of Gitter is that it can be embedded on webpages which reduces a lot of friction for public communities. Please keep that feature and perhaps, even replicate it in Matrix. This can be a unique value prop for both over the proprietary ones. Plus, it enriches the Web as opposed to moving all things into app silos.

[Arathorn]

For sure. Matrix is sprouting this too (there was a GSoC project this summer for it, and the Hydrogen Matrix client is also properly embeddable, unlike Element) - but with Gitter becoming a Matrix client we could do so from that side too!