[tasuki]

> let's be honest, good and evil are binary like night and day.

Now why would you think that?

In fact I'm pretty sure you're wrong: good and evil are various shades of gray, never white nor black. In real life, there aren't entities (corporations or humans or whatever) that are "pure good", nor are there entities that are "pure evil".

[sidibe]

Furthermore by not differentiating between shades of gray there's no way to encourage good behavior from companies/people because they're all equally bad so you treat them the same even if one is making more efforts to do the right thing.

[tasuki]

Indeed. Saying that good and evil is binary might be... evil ;)