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I am not 100% sure, but here is my theory. Master data management is the superset, covering tools and systems designed to manage data from many domains. Originally, ERP and large enterprise systems were where the “master” records were stored. In recent years there has been some backlash against ERP systems, e.g. Oracle. Also, master data management was seen negatively in an increasingly federated system world - one with the Bezos mandate, microservices, reduced centralization, etc. I’ve seen a general unbundling and remarketing of enterprise solutions in ways to make them more palatable to the newer generations. Therefore, to escape the legacy image, ERP -> master data management -> product data management -> product information management. I think it has to do with the evolution from big centralized systems to federated/distributed/independent but interconnected ones, and the corresponding branding/marketing changes over time. Especially to avoid terms seen as “legacy”. The marketing might be a bit short sighted, but that is an opinion. Maybe the branding sells more copies, and for most of these companies that is all that matters. |