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by tatersolid
2087 days ago
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> 75%-80% open rate for many of my campaigns You don’t actually ever have anything close to that. The big marketing automation platforms apply “correction factors” because most mail clients block images by default. Create a seed list of 100 emails you control, make sure you open exactly one of your test emails, and watch your “marketing automation” tool lie to you when it comes to open rates. |
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