[ahpearce]

This is exactly it. People in this thread are saying "I don't understand why it's so crazy to say 'I'm not taking sides'"... Well because it clearly communicates that you still think there are "two sides", and that they're equivalent. That is clearly not the case, and if someone thinks otherwise, I don't even know how to have a conversation with them.

[birracerveza]

Absolutely not. You're just not explicitly endorsing one side, potentially having people from "the other side" boycott your business because of that. Or simply because it has no relevance to what you're actually doing.

Why is it that you NEED to explicitly pick a side? Especially if you are a business. In that case, everyone knows that your only interest is increasing revenue. That's it. Everything else is PR stunts in order to increase revenue.

I prefer "taking no sides" rather than plastering BLM or LGBT sponsors for the sole purpose to appeal to that crowd.