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by thewileyone
2093 days ago
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Since you're creating one product, you should focus on the branding of it. I found this book very helpful in getting my startup to focus: https://www.amazon.com/Building-StoryBrand-Clarify-Message-C... Also depends on your target client base. Are you targeting a large general market or a specific type of market? If it's specific, be ready to do one-on-one sales pitches and be wary of potential clients that may want you to pivot your product away from your strategic goals. |
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