[caf]

The point is that these are the kinds of claims you should be making in the marketing. Users are smart enough to understand "We are vigilant about making sure that user data is never compromised". You shouldn't be trying to bamboozle them with official-sounding acronyms like AES - that when it comes down to it, mean little.

[halostatue]

There are classes of users who will consider it snake oil if well-known encryption algorithm names aren't used, because it implies home-grown encryption.