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by hermitcrab
2095 days ago
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Engineer here, who has learned marketing and sales on the job. Marketing in 1-to-many. Sales is 1-to-1. So sales generally only makes sense in the context of B2B, not if you are selling $30 B2C software. Sales isn't that hard (afterall sales people can do it!). Talk to the right people, find out what they want, ask for the sale (if appropriate). Don't take it personally if they don't buy. |
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Qualification is one of the most important skills to hone in sales. Are you wasting time with a tire kicker? Someone without actual purchasing authority. Wants to buy but doesn't have budget this fiscal year. Do you know the customer's fiscal year? Do you know the purchasing process at the client? I have seen many deals fouled by procurement and legal even though the buyer is ready to go.