[Sebb767]

> Same way, if you have a Ford car, you depend on Ford much more than Ford on you.

But the latter is contractually obligated to help you to some extend due to warranty etc.. Also, Ford has far less lock-in than Instagram.

> > There is very little incentive to make their users happy when their users are not paying for the service > > This quite is very incorrect.

I'm not disagreeing with you here; I'm disagreeing with your point that users are (far) more important than advertisers. Single-user complaints or unhappiness tends to be ignored, I doubt the same is true for advertisers. The recent Reddit changes, for example, show this very clearly (to be fair: I don't have an FB-example as I don't follow it in any way).