[coffeefirst]

Alternatively, if I were starting a business tomorrow, I'd start out with Heroku or a normal VPS (Linode) depending on the budget and requirements, and only switch to AWS when it made economic sense to invest in that setup.

[whoknew1122]

This is a fair way to go about it. Really, my point is that you're likely to use the cloud.

And if you're running a small/solo shop, you really need to learn the basics of that cloud vendor before rolling out on the cloud platform. I see too many people roll things out on AWS without any knowledge of the platform whatsoever.