[caseysoftware]

You have to do it.

Years ago, I only did software development and realized I was terrible at marketing. I tried reading and watching videos, etc. It didn't really change for me until I sold my consultancy and did developer evangelism at a little company. It was 25 people at the time but everyone was sharp and happy to teach and experiment.

Later when I realized I was terrible at sales, I tired reading and watching videos, etc. Again, it didn't change for me until I joined a company to do technical training to sales engineers & reps. After a year or so, via osmosis and following the best ones around, I picked up a ton and can now do the basics relatively well.

Yes, it takes times. Yes, it's frustrating. Yes, it's exhausting. But it works.