[lasky]

Lean into and leverage your genuine curiosity about the worlds of the people whom you’re building for, and keep coming back to it.

Be willing to explore your curiosity for the problem(s) your product will be solving, and the natural/unnatural impact interacting with you and your software has on these groups of very real people, who cooperate under the conceptual guise of “Companies”, who you will call “Customers”.

Be careful about the temptation to confuse the very empty sweet/salty snack-bite sized “this is how sales works” mantras put out by all the pundits on twitter. Most of them are 10% truth, 90% “look at me”.

Talk to real people who have spent meaningful time in their careers in Sales and Sales leadership in the space you’re interested in.