People will often make choices of accepting an inferior product for vastly cheaper price. So yeah it is possible it is about how many choices you have and what are the different costs for each choice.
This is in the form of not having the latest and greatest where suburban families might buy used 5-10 year old large sedans and SUVs instead of a comparable small car from 2019. If Americans were fine with smaller cars, they'd buy more smart cars and MINIs, but that isn't the case.