The short version is we saw a big gap in the product analytics market when we were building a consumer app. We were going to work on building a company no matter what and it was the best opportunity we found. B2B was much easier than consumer for us. All you have to do is build what your customers ask and then they’ll pay you money!
Awesome, will check out the podcast, thanks! Congrats on the success btw! Just picked up Mitch’s book on Amazon, as I’m always keen to add to the sales toolbox.
I just did a podcast on it if you’re curious: https://theboostvcpodcast.simplecast.com/episodes/ep98-the-e...