[mdifrgechd]

This is important and is largely what I wanted to add. At my company we have sales, who do the traditional listening to understand customer needs and working with them to build a deal that addresses those needs. But then we also have demand generation / sales development, focused on cold calling, getting leads, other marketing, etc, to get people through the door and you say. The OP needs to consider which of these (could be both) they want to build up their skills in. Reading about how to do sales will not help if you dont know how to get in front of people in the first place.