[ankeshk]

How I raised myself from failure to success in selling - Frank Bettger. It's a classic.

I think sales can be broken down into:

1. Foundation of being perceived as an authority

2. Lead generation

3. Persuasion and conversion

4. Re-sale

Breaking it down makes it easy to become better at the sales process.

[mkbkn]

+1 for the book recommendation. Probably the simplest book ever written on sales.