[acdha]

There’s an important distinction between what people bought for themselves and what they were given at work. Apple had a big lead on a quality GUI, and things like color matching, which made them preferred in certain fields and generally had more of a premium cachet (the PC market was still shaking the low-end image of things sold without sound cards, slacking on USB adoption, shoddy drivers, etc.).

Microsoft was shooting for 100% market share and was trying to close every niche keeping Apple alive even if the inertia of all of those business sales meant their total market share was never in question.