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by h2o_enron 2099 days ago
Firm A: wildly profitable, stock price through the roof, dumping waste at zero cost

Firm B: profitable, blue chip, 100% green, files (e.g. GRI) Corporate Sustainability Reports

Which investors are factoring in the most important long-term factors in portfolio development? Markets are not optimizing for sustainability: policy is necessary to counterbalance profit motive.

Are we just using markets wrong?

Nobody likes penalties more than incentives.