Sure, this is a problem in general when companies require or “heavily encourage” its engineering to post “blogs”. And some developers are just not writers, or lack the skill to do proper articles.
But, here, this is not the case; the author makes their living from this. With the former engineers, that’s excusable. Here, less so.
But, here, this is not the case; the author makes their living from this. With the former engineers, that’s excusable. Here, less so.