| Well it's a direct market, customer service is king. The sellers cannot really move their 'brand' from one market to another. An opportunist could reserve their username on another market, and users know that anyone could be behind that new account. They don't trust the name, only the reviews you have on your particular market. What I want to say is that the reputation of their anonymous brand is worth something, because they can't take it somewhere in a hurry and takes time to build (if you build it legitimately, it always seems easy to cheat with a bot). Reviews from other users, (who also have a visible reputation, to combat botting), are taken seriously. The markets themselves provide escrow, if you screw your users and don't have a high standing you're likely won't be receiving payment. This incentivizes sellers to provide a high level of customer service. "So, in order to attract customers in this high stakes and very competitive situation, you need the highest possible rating."[0] "This may help to explain why drugs bought on the dark web tend to be much purer than drugs bought on the street. "[0] [0]:https://unbabel.com/blog/customer-service-dark-web/ |
Sellers can move their brand across markets with a different username because they would still have the same PGP key. There's even a search engine to find the same vendor on multiple markets by looking them up by their PGP key.