[ojilles]

If you wish more competition to enter the market I'd argue for Apple to increase its prices (the higher margins the more competition).

You're arguing they lower their prices, and thats just going to cement their position.

[0xDEEPFAC]

I am not arguing for them to continue their status quo, I am saying that without competition Apple/Google have no incentive to improve.

We would all be better off if Apple lowered prices and we got alternatives. That's a win/win even if most users don't use the alternatives.