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Big picture, don't know, hmm... Perhaps establish the category as a (named?) thing, so comparison websites et al start listing and discussing? That process provides opportunities for blog posts, news articles, talks. Not my field - maybe this is already in progress. For a tech audience, hmm... Some tech meetups are hoping between conferencing setups. If ten+ people can be supported, perhaps offer it as a meeting venue. Also, some groups do "ambient" social, on slack or discord or such. Though my impression is small differences in onboarding friction have a big impact there. Some fan populations, like around SpaceX, support a diversity of active communities (on reddit, facebook, websites), apps, video series, assorted small-scale commercial stuff, etc. Adding a "place to video chat about SpaceX topics" might fit right in. Events, like launches, might offer "try it now, rather than putting it off" activation energy. Generalizing the above pattern of "might fit well with community niche X", perhaps ask current users "what communities/contexts might this be a good match for, and what might we do to support advocates/adoption there?". Perhaps think of the community advocate/champion, or the community itself, as being a customer or unit of adoption, and smooth that path? |