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>And now others are insisting that Apple should not have that control (even when they themselves are doing the same thing).

Exactly Apple organized developers, giving the developers a collective power to rival Apple's unilateral dictatorship...sure Apple could call their bluff like they always do with any one single developer, except if these developers collectively withdraw from the Apple ecosystem in mass, Apple would lose developers/market share/market cap.

Now if only consumers would collectively organize against big tech in the same fashion, big tech wouldn't seem so big, and consumer could begin to dictate how these platforms collect use their data.