[NickNaraghi]

This isn't a new idea. And I think we already have better language in conventional wisdom to discuss it, i.e. New Market vs. Existing Market.

> Market Type changes how you evaluate customer needs, customer adoption rate, how the customer understands his needs and how you should position the product to the customer. Market Type also affects the market size as well as how you launch the product into the market. [0]

Incorrectly identifying market type can certainly kill your company, or make the process of working on it really painful.

However, I do think building a new market is a different kind of bet. Much more uncertain, much riskier, and larger upside potential (but I think that upside is harder to capture, especially if you're early in the space).

FWIW, I do like the pivot. We're using 1:1 component mapping between our designs in Figma and React front-end, it's something I can imagine using.

[0] https://steveblank.com/2009/09/10/customer-development-manif...