A fair percentage of companies exploring my SaaS company as potential clients are doing so because Google doesn't provide any support / insight for practically any issue they may have.
As someone working for one of its competitor, I'm glad that waking up at night and solving a customer's problem (and/or our problem) is helping in a tangible way.
I work for a company which helps huge enterprises move to the cloud, and we found a lot of places opting for Azure because their experience with GCP support was really bad. These are people paying for the top tier of support too.