[zapzupnz]

> I'm not so sure convincing developers was the reason for that, though.

It was for Finder. During one of the WWDCs or MacWorlds (I don't recall which), Jobs specifically mentioned that Finder was written in Carbon as a way to show that Apple eats its own dog food. It was the big demonstration that Carbon wasn't some second-rate API … although, of course, it was.

Dogfooding as a concept isn't Apple-specific but it's definitely a meme in Apple circles — especially when Apple is detected as specifically not eating its own dog food!

[saagarjha]

And then they had a big thing where they rewrote it in Cocoa, too, to show how easy it was to migrate over.