[msla]

For most things, appointment media is going back to where it was prior to the 20th Century: Live performances, including sports, where seeing it with a crowd is part of the appeal. Scheduling your day to catch a program, be it "Fibber McGee and Molly" or "Leave It To Beaver" or "Cheers" or "Friends", will seem as bizarre to someone in 2050 as it might have to someone in 1850.

[dhosek]

YouTube does occasional appointment media. Early in the pandemic, they did a global showing of Yellow Submarine that required watching at a specific time on a Saturday. It was my kids' introduction to the movie.