[SabrinaDent]

I am so delighted you like this idea! With the caveat that all business models are pie in the pixel sky until they aren't, the idea we've been building toward is this:

Membership is free. A number of themes are free. Other themes are not free, and are $5 (or less) each. (Tumblr does themes this way and we like it.) You can use any theme you buy for as many of your events as you like.

We are not clear if people will simply buy each theme as they want it or will buy credits to spent on themes ala iStock and Envato marketplaces. The credits model seems to have a lot of advantages. With credits, you could also gift the themes to friends for occasions, which is nice.

We will likely also have a premium membership model that lets you upload video, create slideshows instead of having a static main image per event, and gives you archival cloud storage of your original uploads. This would be $20 per year or less. Premium membership will likely come with some credits, too.

I'd be very keen on feedback about this if you have any thoughts.