surprisingly, the apple card has ended up being a subprime card (https://www.businessinsider.com/apple-card-reportedly-approv...) and they unveiled the credit steps program to approve more low credit score customers, which is definitely not the customer demo i anticipated flocking to the card
I wonder if that's a GS element in the contract, if less than X number of primes (or some metric on the campaign), then we reserve right for sub.