[clairity]

nothing will lead to better adoption, because, as others have pointed out, google has trashed its brand (at least among techies) because of structural issues like promotion-hopping and big game hunting (where, for example, a $50M business is just way beneath them).

further, we're never going to get sustainable businesses out of google because they don't have the patience relative to their search and advertising behemoths. these kinds of projects are designed to keep the more adventurous developers in the fold with golden handcuffs, to both reduce existential threats to google and as a held front in the developer wars against other tech companies. lastly, constraints spur ingenuity (business and technical), and google engineers are just too comfortable for that.

all that (and more) means that google is simply not in the business of creating new businesses, no matter the rhetoric. unless something drastic changes, there's no reason to invest in any new google development.