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by gowld 2101 days ago
This is a necessary consequence of compressing any non-trivial idea into a single headline, and if you assume without evidence that the only two possible narratives are "no remote" and "all remote".

Both articles, despite your insinutation of different narratives, contain the same quote "I don't believe that we'll return to the way we were, because we found that there are some things that actually work really well virtually,"

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>Both articles, despite your insinutation of different narratives, contain the same quote "I don't believe that we'll return to the way we were, because we found that there are some things that actually work really well virtually,"

The actual quote is:

>"In all candor, it's not like being together physically, and so I can't wait for everybody to be able to come back into the office. I don't believe that we'll return to the way we were, because we found that there are some things that actually work really well virtually," Cook said. "But things like creativity and the serendipity that you talk about, these things, you depend on people kind of running into each other over the course of a day. We have designed our entire office such that there are common areas where people congregate and talk about different things, and you can't schedule those things."

And both articles do not contain this same quote. The Bloomberg article only contains a fragment of that quote, which seems to be specifically cherry picked to further a narrative.

Being on the ground at the fruit company, this quote is representative of reality there. Remote is a dud for well over half of employees. If remote work was ever going to be a smash, it was going to be with everyone doing it simultaneously. Remote work will be chilled after this I think.
Yeah "Apple CEO undecided on remote" is a boring headline, but it would be news. To alter it to one extreme or the other is what we call "fake news", in other words, lies to get you to click.