[wensing]

$10 CPM is at the bottom of the rate card for publishers like newspaper websites, etc. When we were doing advertising for Stormpulse we were making $5-12 CPM off direct sales and $2-3 CPM off ad networks. We knew the direct sales prices were actually selling ourselves short.

[mckoss]

Residual rates sold through Google AdSense are frequently below $0.50 CPM.

[_delirium]

It depends a lot on the area. I run a moderate-traffic finance-related site that gets about $20 CPM via AdSense. (Before the financial crisis put an end to the glut of mortgage-related ads, it used to be more like $40.)

On the other hand, I run a music-related site that gets something like $0.25 CPM.