Because it looks like using poor logic as a hook to express a rewardable ingroup opinion, and not anything interesting about why the writing quality has declined.
Bringing in a virtuous point in irrelevant occasions is virtue signalling. By the way I can't stand people who litter, and I picked up 3 pieces of litter already today.
Your reply reads the same as every reply from a far right peron. Calling everything "virtue signalling" as if people can't care about each other.
I think OP's point was that the writing was never great, I'm not sure what Mcinness's relation to Vice would be now.