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by jezclaremurugan 2102 days ago
On a related tangent -

One thing that I learned from Gladwell's masterclass notes [1] is giving the reader (or listener in a speech) some candy. Candies are fluffy - but they also help readers/listeners retain more and also share more. Personally I've noticed myself using such candies to broach an idea with someone or a team - and the difference in interest is visible.

[1] - https://taimur.me/posts/notes-from-malcolm-gladwell-s-writin...