[frausto]

"Revenue is the Dominant Term."

This really speaks to me and is one of the driving philosophies when we created our pricing model for Warmintro, which ironically has a mission very close to the author's example: "to give people the power to build community and bring the world closer together."

We make it easy for private groups to create their own online community portals, and it would be very hard to stay true to community-focused ideals, if our revenue didn't match the mission.

For this very reason, a sizeable chunk of our customers migrate to us from Facebook groups due to privacy concerns. Facebook makes money on your data and by serving you ads, that is the direction that everything they do leans. The groups that they host suffer from that fact.

We made Warmintro paid from the very beginning. It made things harder for us in many ways since we acquire initial customers more slowly, but it also guarantees the direction of our priorities. Because at the end of the day, how you make money determines the ultimate direction of any for-profit company.