[wallawe]

Was wondering the same thing myself, found this article from late last year: https://techcrunch.com/2019/12/10/unsplash-for-brands/

TLDR: "working with companies to create branded photos, which will then appear on desirable searches."

[jcwilde]

Aha! I came across some odd Whiteclaw (alcohol) product placement on Unsplash, and I was wondering if “influencers” were trying to make a go of it on the platform, but that didn’t seem likely — now it all makes sense.

E.g. https://unsplash.com/photos/GMLfxktwWcM or https://unsplash.com/photos/RtdjA55Su2k