[thu2111]

How is that odd? Isn't that to be expected? The argument against Brexit made by the Remain campaign consisted almost entirely of very bad things will happen, the sky will fall, mass unemployment etc. If you don't believe that it's natural to be more pro Brexit.

Actually that last sentence may not be obvious. On his blog, Dominic Cummings made a rather important point about the UK and EU that largely escaped notice: the EU is broadly unpopular with a clear majority of the British population. The idea that the EU sucks is widely accepted. The referendum was a (somewhat) close match only because a significant proportion of the people who don't like the EU and would have wanted to leave feared the terrible consequences they were promised.

People who genuinely support the EU as a project has never really got higher than about a third of the population:

https://dominiccummings.files.wordpress.com/2016/11/screensh...

This is why the EU/Remain strategy during the campaign was so unrelentingly negative. The message was consistently not the EU is great and we should stay because it makes sense, the message was the UK's nominal allies will inflict great punishment if it leaves. This was a rather cynical but understandable political calculation when you see the polls. Fear motivates. It nearly dominated and caused Remain to win.