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by dman7
2096 days ago
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In most scenarios, high-touch saas is harder to bootstrap. Your network will smooth out the friction of getting in the door, but there are other factors that make this hard to bootstrap: * Expensive headcount - high-touch sales requires sales, marketing and other GTM teams. Sales, especially, is very expensive.
* Customizations - enterprise customers will want additional features above and beyond what your MVP offers. This will require additional engineering/product/design resources
* Security audits - IT of the enterprise customer will want to see recent security audits which can range from $20K and up
* Stability guarantees - enterprise customers are wary of offloading their workflow to small startups that might go belly up. Having guarantees, such as VC funding, will acquiesce them. A common path in B2B is to start with low-touch SaaS business (which is easier to bootstrap) & then move up-market. |
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