[chungus_khan]

These aren't just random people, so the number involved is irrelevant. The fact that Spotify has an exclusivity deal with him means that they inherently hold a powerful position over him. And they certainly don't care about what's good for everybody, that's not their prerogative. They care about what's good for Spotify, or moreso, what Spotify thinks is good for Spotify.

This is not the first time nor will it be the last time that a large corporation acquires some degree of power over something and wants to smooth it out for PR reasons. It has been going on since the dawn of corporate media.

[Mountain_Skies]

Not sure you're correct that these employees have Spotify's best interest in mind. It's just as likely that they have their own political and social agenda which they are able to leverage by working at Spotify.

[chungus_khan]

That's a really strange assertion to make. A corporation the size of Spotify giving that much leeway to individual employees on a major business relationship like this is basically unheard of and fairly implausible, and these sorts of things have been going on in a calculated, intentional manner for over a century in various forms of publishing.