| I don't think it's protectionism. Europe doesn't have that much of a directly competing industry. Also, since we're not unified in terms of political culture, most people outside of (eg) Poland wouldn't consider a Polish company to be any more local than and American one. The EU is protectionist in some regards (especially agrifood), but these are structural and foundational. I think it's motivated by anti tech-monopoly sentiment, which has been growing everywhere in the West. In the sense that it's protectionist, I think the "TikTok affair" is a low-key tidal shift. It essentially the US taking a position similar to China's. An Chinese entrant into US media is seen as a political and intelligence threat, like China sees western media. Also, "*why should we allow their stuff when they don't allow ours." The EU still operates within the US' "Overton Window." It doesn't do things outside the pale of US policy norms. That window now allows social media to be treated differently. |
1) Europeans realised US corporations and special services won't stop spying on their allies and they will just ignore law and order
2) As the biggest single market on earth the EU has a strong leaver. A leaver which might be to the benifit of other smaller nations as well, so they feel morally obliged to use it
3) Contrary to a common image in the anglosphere the EU is not soley a economic pact, but there is a strong precence of shared values. So human rights, privacy rights of individuals, all that jazz. Not saying this is perfect or even at the level it should be, but it is more than a purely economical pact.
The idea that the EU was purely an economical alliance was a misconception that bit the UK as well during the Brexit negotiations. The UK negotiators couldn't get that there are ideas the EU isn't willing to sacrifice on the altars of commerce and capital.