[unionpivo]

There are tons of small shops, small radio stations doing the same all over world including EU.

But ... there were tons such small shops, and small stations before there was Facebook.

Right now Facebook is best tool for them. If facebook goes by by, they will go to second best tool.

They will find out new way to promote them self, it might just work in their favor, since there will be a lot of smaller competitors in that space, there will be innovation and at least in the beginning cheaper ads.