[lcamach84]

I agree with you, but I will mention that Netflix is a paid service but nevertheless it uses similar strategies to keep us hooked.

[randomsearch]

Incorrect. Netflix does not attempt to change your real world behaviour.

[TeMPOraL]

Advertising needs to be targeted directly. Otherwise, companies rightly reason that why should they opt for direct payments only, when they can take direct payments and shove ads in anyway?